Four Resources to Help You Startup Tomorrow

One of the most frequent questions we receive from soon-to-be startupreneurs is where to begin. It’s clear why, starting is hard. Questions like; how do I reach customers, how do I build my MVP, or how do I know my idea will work always require unique answers. Never the less, here are four resources to help catapult you into startup wonderland. 

On the go 

Stitcher is the leader in Internet Radio for the world beyond music. We deliver the latest news, politics, sports, business and entertainment on-demand to listeners on their mobile phones.”

This Week in Tech,  Seth Godin’s Startup School, Mixerygy, and stations of the like, will make Monday morning car rides to work a tiny bit more tolerable, hopefully. 

Quick Reads

"The purpose of Alltop is to help you answer the question, “What’s happening?” in “all the topics” that interest you."

If finding relevent information has been holding you back, look no further. No matter what industry you’re interested in, has got you covered.

Suggested Books 

The Startup Owner’s Manual

The Startup Owner’s Manual is the indispensable “how to” reference for any startup founder, investor, entrepreneur or educator, incorporating a decade of hands-on learning about how great startups are built”

Of course, there are countless books available to teach you about startups and building businesses, however, this book is different. It acts as more of a reference then a weekend read. Buy this book and consider 90% of your questions answered.  

Professional Advice

Clarity connects entrepreneurs with experts, over the phone, for advice on their business challenges.

Future founders highly underestimate the power of a mentor. The consensus is that it’s a “later stage” priority. Try for advice, validation, or maybe even future customers. 

Got questions?

Try us ::


Awesome Alert! Next Thing Now is tomorrow!

More about the event:

" What do you get when you put smart speakers with smart ideas in front of a smart audience?  You get the Next Thing Now, and it’s coming to Wilmington on January 8, 2013 at the Chase Center on the Riverfront.

At our first event we’re featuring the one and only Dan Pink, author of best-selling books like DriveA Whole New MindFree Agent Nation, and the upcoming To Sell Is Human. All attendees will receive a copy of Dan’s new book, To Sell Is Human.

The theme of our first event of the year is the “Moving Business.”  What’s that, you ask?  According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase.

But dig deeper and a startling truth emerges:

Yes, one in nine Americans works in sales. But so do the other eight.

Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now.  We’re all in the “Moving Business.”

In addition to Dan, we’ll also feature Wilmington’s own “heavy hitters” talking about motivating, persuading, and selling.

Next Thing Now is an action-oriented, inspiring, skill-building event . Give us one morning and we’ll give you proven strategies to sharpen your business skills, accelerate your effectiveness, and motivate you. “

Get your tickets Here.

2013 Winter Schedule

We’re extremely excited to make a few announcements about our jam packed winter. We’re doing our best to deliver fun, educational experiences that make you awesomer that you already are. Here is what we have going on:

Events -

Wednesday January 16th 5:30pm - Techforum partner “sneak peek” - SIUD Launch Days start with a ‘sneak peek’ joint event with the Technology Forum of Delaware. Attendees will hear about SIUD’s plans and get a tour of the space. Tickets can be purchased at the Tech Forum’s website (

Thursday January 17th 6:00pm - Delaware Tech MeetUp - Come meet other regional technology entrepreneurs and hear what they are working on. Perfect for technologists and non-technologists alike. Sign up at the SIUD website.

Friday January 18th 5:00pm - Ramen-Red Bull Rumble Ribbon Cutting - Show your support by attending and participating in SIUD’s “Ramen-Red Bull Rumble Ribbon Cutting”. Entrepreneurs give one minute pitches of their ideas for a chance at winning what every entrepreneur covets- a case of ramen noodles and red bull energy drink. The crowd votes for the winner in a fun night celebrating the entrepreneur at Start It Up Delaware’s official ribbon cutting event. Tickets for this event, which support SIUD, can be purchased through the SIUD website. 

Wednesday January 23rd 8:30am - 12:00pm - Pitch Practice - 3 Delaware non-profits - The coIN Loft, DE SBTDC, FSI - are coming together to offer Pitch Practice to the Delaware Community. This is an instructional seminar that is part of a series of education for start-ups. Pitch Practice is a follow-up session to the “basic” 1/2-day educational seminar, “Attracting Technology Investors” and is designed to give entrepreneurs one hour to stand-up and practice their pitch with seasoned professionals who will be acting as coaches. At the end of the practice session, coaches will provide guidance to participating entrepreneurs and introduce them to the resources they believe will help them become successful. In some cases that might mean an introduction to a key early adopter or to an investor at a future FSI Investor Showcase event. Interested parties are asked to submit a one-paragraph problem / solution statement to coIN via email:

TBA - Startup Weekend - Startup Weekends are 54-hour events that take place over the course of a weekend where developers, designers, product managers and startup enthusiasts come together to share ideas, form teams, build products, and launch startups. In March, The coIN Loft will host its first Startup Weekend. 

Upcoming Educational Classes - 

Design Classes

A. Introduction to Design ::

Frequency: Eight (2-hour) sessions, Wednesdays, 7-9pm (Jan. 23 - Mar. 13)

Instructor: Bradford Wason

In this introductory workshop, students will explore the fundamentals of concept development, composition, color, and the fundamentals of typography. The course will highlight the unique considerations for both print and digital mediums, and give students an overview of page-layout, vector illustration and screen design. This course will be taught through three hands-on projects, discussion and light lecture. 

B. Visual Communication & Typography 

Frequency: Eight (2-hour) Sessions, Wednesdays, 7-9pm 

Instructor: Bradford Wason

Prerequisite: Introduction to Design

In this course, students will learn to solve visual problems through developing a visual vocabulary and the applied analysis of perception, audience, and environment. Students will learn to define & quantify a visual problem, and develop a creative process to summarize actions and outcomes. Students will create compelling and thoughtful solutions to problems presented in class. This course will be taught through projects, discussion, critique and light-lecture. 

C. User Experience & Interface Design Workshop

Frequency: Four (2-hour) Sessions ,Thursdays (with exception to the 3rd Thursday of the month), 7- 9pm

Instructor: Bradford Wason

Creating successful interfaces for the user requires a keen understanding of need, demand, usage, device and drive. Students will learn to evaluate the needs of users, create site maps, interaction flows, and storyboards. This course will be taught through one project, discussion, critique and light-lecture.  Also, the course will not address aesthetic concerns in great detail. 

D. Introduction to Photoshop

Instructor: Nick Matarese 

Programming Classes

A. All the PHP You Need to Know ::

Frequency: Twelve (2-hour) Sessions, Tuesdays, 6-8pm, (Jan. 22 - Apr. 9)

Instructor: Steve High

This course will give students a core understanding of PHP from the ground up.  Students will learn what PHP is doing under the hood, and how best to wrangle data-driven projects.  This course will help students write the most efficient and reliable PHP code around. Each session is part tutorial and part workshop.  The class will consist of working on assignments in class and discussing them, and will include collaboratively building a micro-framework based on lesson material.

B. Introduction to Ruby on Rails 

Instructor: Andrew Breining 

C. Introduction to HTML / CSS

Instructor: Brian Truono 

Entrepreneurship Classes

A. Introduction to Entrepreneurship

Instructor: Timothy McIntosh

B. Startups 101

Instructor: J. Anthony Miguez

We hope you can make it to as many of these events and classes as possible. Here’s to a brand new year. 

Coin In The Press!

Allow us to be brief, because no one wants to hear anyone boast about themselves. We are so delighted to have Delaware Online run an article about us and the broader mission of SIUD.

The article speaks a lot about education and mentoring, which are two of our primary focuses for 2013. Next week we will expend on our hopes, assumptions, and goals for the up and coming year. 

Without further adieu, here is the article they published:

Thank you to those that have been supportive from the beginning. Hello! to all of you that are meeting us for the first time.

"What it really takes to foster an entrepreneurial ecosystem"

Hello & Happy Holidays to all!

As the new year approaches we all become more aware of our subconscious thoughts plotting new ideas of how we can better our ecosystem. Should we throw this event? Should we be pursuing this action more?

Check out this interview with Brad Feld, co-founder of venture capital firm foundry group. You’ll be glad you did. Here is a link to that interview:

As you can tell. this is an effort to promote his new book, Startup Communities. Has anyone had a chance to crack this puppy open yet? I’d love to hear your thoughts on it. We’ve already ordered our copy and plan to snuggle up with it the day it arrives!


I’ve got 99 problems but a pitch ain’t one

The hard truth is that for most people, getting in front of a crowd and talking about something you’ve built is not natural. Anyone that has been to a pitch competition has witnessed at least one grown man sweat nervously through a five minute rant about only god knows what.

Perfecting and pitching like the pros takes time, clarity, and confidence. Luckily, as Delaware entrepreneurship is on the rise, two non-profits are joining The coIN Loft to help. The Coin Loft, DE SBTDC, and FSI have one main goal — To have you singing “I’ve got 99 problems but a pitch ain’t one, hit me!”

Pitch Practice, the name of this new program, is designed to give entrepreneurs 1-hour to stand-up and practice their pitch with seasoned professionals as coaches. At the end of the practice session, coaches will guide participating entrepreneurs to the resources they believe are most needed to help them become successful. In some cases that might lead to an introduction to an early adopter or to an investor pitch at an FSI Investor Showcase. The suggestions will be at the discretion of the coach.

The most inspiring aspect of this initiative is that each organization is providing this for the price of free! What a tenderhearted bunch. The reason is simple, when more successful entrepreneurs and startups are operating in Delaware, we all win. 


Submit a 1 paragraph problem / solution statement to coIN via email ::  If you need help with a pitch format, we’ll point you in the right direction. We will be selecting 4 submissions each month. If you are selected we will notify you via email.

“Be still when you have nothing to say; when genuine passion moves you, say what you’ve got to say, and say it hot.” -D. H. Lawrence


A few LAB mantras. Check out the mantras section for more words the LABrats like to live by. 

MMM…bacon wrapped bacon