The coIN Loft
RSSGUMBO! Session #6
GUMBO! is back! We had amazing sessions two weeks ago with Element Design Group walking us through how sketching relates to business planning and Gordon Delgiorno from Film Brothers getting marketing tips from our group for their new film co-op on lower Market Street.
This time around, we’re talking about copy writing. We all struggle with it and most of the time we’re hoping for the best when we blog or update our website. Chad Haverfield, formerly a Hollywood television writer turned consultant, will be explaining how to effectively get your thoughts out, while still engaging your audience with quality content.
***BONUS***
Brad Wason, Creative Director of 23rd & 5th, made famous not only for his amazing design work, but also for his #notpapyrus Ignite Wilmington presentation, will be working alongside Chad to explain the importance of typography (the design of letters) as it relates to copy writing. You may have never stopped to consider how your font choices effect you message but it does! Brad’s practical advice will shock you into enlightenment.
We really hope you can join us for the sixth edition of GUMBO!
As always, we’ll try our best to:
1) Validate: You’ve most likely been holding on to your million dollar ideas for ages making excuses for why you’ve never tried. After GUMBO! you’ll have actionable steps to take that should ease the burden of starting.
2) Agitate: When ideas die it’s usually because we’ve somehow got in our own way. GUMBO! will confront you with the type of uncomfortable honesty that you need to cut the fat and move on.
3) Invigorate: We all need support. GUMBO! is all about collaboration. We believe in the power of putting diverse groups and perspectives together in one room. The energy that comes out of it is electrifying. It builds the type camaraderie and community that makes one feel that anything is possible!
